Privacy Policy

1. Introduction

Cloth Savvy ("we", "our", "us") respects your privacy and is committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you use our mobile application and website.

We comply with the Information Technology Act, 2000 and the Digital Personal Data Protection Act (DPDP Act) 2023 of India. By using Cloth Savvy, you consent to the practices described in this policy.

2. Information We Collect

We collect the following categories of data to provide and improve our styling service:

• Account Information: Name, email address, phone number and profile photo when you create an account.
• Wardrobe Data: Photos of clothing items you upload, along with any labels, tags or descriptions you provide.
• Body Measurements: Information you voluntarily provide about your body type, size preferences and fit preferences to improve recommendations.
• Usage Data: Information about how you interact with the app, including outfits created, styles browsed and features used.
• Device & Location Data: Device type, operating system, and approximate location (city-level) for weather-based styling features.

3. How We Use Your Information

• Generate personalised outfit recommendations using AI analysis of your uploaded wardrobe and preferences.
• Provide weather-aware styling suggestions based on your approximate location.
• Improve our AI models and app functionality (using anonymised, aggregated data).
• Communicate with you about app updates, new features and promotional offers (with your consent).
• Respond to your inquiries and provide customer support.

4. Data Storage and Security

All personal data and uploaded images are stored on secure servers located in India. We implement industry-standard technical and organisational measures to protect your data, including:

• Encryption of data in transit (TLS) and at rest (AES-256)
• Access controls and regular security audits
• Anonymisation of training data — uploaded images are never used to identify individual users

5. Data Retention and Deletion

We retain your personal data for as long as your account is active. You may request deletion of your account and all associated data at any time through the app settings or by contacting us at the email address below. Upon deletion, your data is permanently removed from our servers within 30 days.

6. Third-Party Sharing

We do not sell, trade or share your personal information with third parties except as necessary to provide our service (e.g., cloud storage providers, AI processing services) or as required by law. All third-party processors are contractually bound to protect your data and comply with applicable data protection laws.

7. Your Rights

Under the DPDP Act 2023, you have the right to:

• Access the personal data we hold about you
• Correct or update your personal data
• Request deletion of your personal data
• Withdraw consent at any time
• Lodge a complaint with the Data Protection Board of India

8. Contact Us

For privacy-related inquiries or to exercise your rights, please contact us at:

Email: horizon3833@gmail.com